LEVI'S AS A MYTHICAL BRAND OF JEANS...
THE MAIN HISTORICAL DATES:
š 1853: Creation of the Levi's brand.
š 1873: Filing of the patent for the birth of the Levi’s 501.
š 1920: Levi’s waist overalls as the leading product in men’s work pants in the Western states.
š 1930: Authentic cowboys wearing Levi’s jeans were elevated to mythic status.
š 1950: Levi Strauss & Co. began selling its products nationally for the first time.
š 1950: Levi Strauss & Co. began selling its products nationally for the first time.
š 1981: Levi's 501 for Women.
š 2002: Creation of the "Signature" line in collaboration with Walmart.
š 2008: Launch of the campaign "Unbutonned" by Perez Hilton.
š 2009: The Levi’s 501 is revisited by the Japanese X Montage.
Read more :
GO FORTH !! THE NEW LEVI'S CAMPAIGN
2011
"THE GODS WILL OFFER YOU CHANCES"
(2007, The Laughting Heart, Charles Bukowski)
2009
"ALL ALIKE ENDEAR'D"
(1860, America, Walt Whitman)
LEVI'S 501 : AN ICONIC LOVE STORY
