Tuesday 20 December 2011
Saturday 17 December 2011
ENJOY CHRISTMAS SHOPPING - BY LEVI'S
Still no ideas for christmas' gifts ? As fashion experts addicted to jeans, we will help you make the right choices!
FOR WOMEN
The New Star of the Levi's brand:
The 501 Boyfriend.
With its 5 pockets, a low waist (5 to 6cm below the navel) and a 100% quality cotton, the Boy Friend jean is undoubtedly the trend of the moment for its fashion and offbeat look. Its washed style, regular fit and seams recognizable at first glance are the characteristic features of the brand.
Advised for all fans who want to feel comfortable into a big and ripped jean, looking like 501.
AVERAGE PRICE : 120€
FOR MEN
The ultimate skinny jeans for men : THE LEVI'S 511
A Trendy slim model, with 5 pockets, zip fly and 100% cotton. Caring for its aesthetics provide a remarkable garment both in its capacity and its look. The 511 is the ultimate Levi's slim that has a perfect shape, not too tight, but in a very comfortable classic slim. The skinny jeans reflects a rock'n' roll state of mind. Recommended for fashion men. Wear it with derbies and a checked shirt.
AVERAGE PRICE : 115€
DON'T HESITATE & GIVE IN TO IT!
Thursday 15 December 2011
WHO WEARS LEVI'S ?
Let’s discover our brothers in arms. Let’s pay attention to those people who buys a 5-pockets piece of history. Who are they?
Potentially Levi’s can target anyone. Anyone can wear Levi’s and the long history and existence of Levi’s prove its universality. However, if the target market is huge, the brand identity of Levi’s tells us who buys Levi’s. First of all Levi’s is definitely for the youth rebellious people. The last Go Forth advertising shows it. This is deeply rooted in the history since 1960’s when students protestors adopted jeans as uniform. However, the classic vintage image of Levi’s has evolved, following the trends of the market. The Levi’s jeans became fashionable items and seduced a larger consumer target. 
Then, the price of the product is quite high. That is why young elite upper class and trendsetters are also Levi’s consumers. Wearing a Levi’s is a sign of quality but also of sophistication. Also, the variety of cuts enables to potentially satisfy everyone. The cowboy would have its bootcut, the casual guy would buy a regular, the slim will goes on fashionistas’ legs while the baggy one would follow the trendiest skateboarders. This is the substance of Levi’s: tending to universality.
"Many customers want an all-American jean, and Levi's is a name associated with that," says Darcy Penick, an assistant buyer with Neiman Marcus Group Inc. This is another common point of Levi’s consumer: they buy a heritage. Levi’s has satisfied Men and Women for generations, they keep on doing it.
Crossing someone in the streets who wears a Levi’s might create a strong feeling of community and a sharing of value. Simply because Levi’s heritage is already on him, is already on you.
Sources:
Tuesday 13 December 2011
I WILL LOVE YOU TILL THE END OF TIME...
Blue Jeans, white shirt... it is THAT easy to make someone fall in love with you! At least thats what Lana del Rey says! Enjoy, and never forget: It's already on you...
Saturday 10 December 2011
WHO WEARS SEVEN?
Well yeah, what makes the crowd go for the expensive 7 jeans? Why are there apparently so many people who rather spoil their entire salary on one pair of blue jeans than go for ones that wont leave a huge black hole in the wallet? I tell you why, because the 7 wearers know what makes their butt look good. They also know that the only jeans brand to give them that are the ones with the 7 logo. 7 gives them jeans with the best fit and the best fabric on the market.Larissa Noble, creative director of the brand defines the 7 wearers:
”Our customers are fashion innovators, those who take risks and set the trends. They enjoy being stylish and have their finger on the pulse of fashion.”
People who choose to buy 7 for all Mankind jeans are keen to be in the forefront of what’s new and trendy, but do not let quality fall behind. If it is a choice between quality and price, the first will always be the case for 7 lovers. You just can’t put a price on fashion, innovation and quality! And apparently this is crucial for the 7 wearers, from age 15 to 40, famous or not famous, boy or girl, dark or light wash, skinny or boot cut, it is important for All Mankind.
The ones flashing the 7 logo on their back-pockets are peoples that now what the trend report says and also a keen to choose fit and feeling comfortable before price tag. There is no year limit and the 7 family stretches from 15 to 40, boys and girls, famous or not so famous, boot-cut lover or skinny leg adorer – 7 for all Mankind lives up to their name!
Who is the ultimate 7 wearer, according to Larissa? Well, in the end all.
Who is the ultimate 7 wearer, according to Larissa? Well, in the end all.
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Thursday 8 December 2011
DIESEL - BE STUPID
The Diesel brand is very much built on identity. The Diesel customers relate to the brand by either fitting the identity profile or aspiring to become what the brand represents. The customer image proposed by Diesel is very strong, perhaps too strong to be influenced by the customers. However, this need not be a problem for Diesel as long as the customers want to celebrate the rebellious, care free, individual and independent lifestyle which Diesel promotes.
Many of Diesel’s advertising campaigns are very different from the advertising of other high end fashion brands. The Be Stupid campaign is a good example of how the Diesel customers relate to the controversial message. Some customers find the message of the care free life amazing, while others admit to not understanding the idea, which might make them stupid, but that is perhaps what is cool.
Additionally two of the ads were banned in the UK, this only underlines the rebellious nature of the Diesel brand.
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Tuesday 6 December 2011
EXPERIENCING WRANGLER
So far, we learned something about Wranglers heritage, their main products and their branding strategy. But what really describes the Wrangler brand? What is it that makes customers repeatedly buy their favorite denim jeans? And what is it that keeps the brand alive?
In order to have a look at why customers decide to go for the name WRANGLER when shopping for jeans, we will have a closer look at the brand.
"A Brand is a complex symbol. It is the intangible sum of a product's attributes, its name, packaging and price, its history, reputation, and the way it's advertised. A brand is also defined by consumer's impression of people who use it, as well as their own experience." David Ogilvy
These experiences people have and make of brands are divided into internal and external experiences as can be seen in the following figure of the identity prism model. The model consists of external facets, namely the brand physique, the relationship mode and the customer reflected image, and of internal facets, namely the brand personality, culture of the brand and the customer self-concept.
The typical Wrangler customer, as illustrated in the identity prism, wants to live the American way of life. He either is or strives to be a Cowboy and does so by wearing a pair of Wrangler jeans. By picking this kind of jeans customers of Wrangler lie their trust in the quality of the products and value the authenticity of the brand. This is what makes Wrangler customers addicted to their denim, but what about you? Is Wrangler already on you?
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Saturday 3 December 2011
CODE NAME: 501
It’s time! It’s time to talk about the diva of the jeans industry, the star of the stars that is still the number one for more than a century. It is a faithful friend that follows us all the time. I want to talk about the LEVI’S 501. Only 3 numbers are necessary to breath the whole essence of the jean’s spirit. 501 talks about a full octane rock’n roll, riding a chopper on the road 66. But it has also adopted the trend of each time while keeping on reinventing it. Nowadays the Levi’s 501 is a must have fashion accessories that can fit to every occasion in our modern life. It is incredible that a real myth can be incarnated by a piece of button-fly fabric with five pockets and a red logo on the back. Registered in 1873, and named according to the reference number of the fabric package, this blue jeans is still satisfying both men and women thanks to its unisex approach. You can go in every Levi’s store and ask for a 501 and you can be sure that it will fit you and be perfectly in the trend of the moment. This blue jeans has changed the world and according to the last Go Forth advertising campaign of Levi’s, the 501 is a weapon to re-conquer your life and keep on changing the world. Honestly, to whom it has never happened to wear a Levi’s 501? To whom it has never happened to feel that this blue jean was especially made for you, was already on you?Read more :
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Thursday 1 December 2011
NY-DARK WASH
Today 7 For all Mankind has a wide range of products and tries to find new stuff to put into their collection to keep on defining the Seven lifestyle. But looking through their portfolio you will feel that they still have their heart grounded deep down in denim. Because in the end, it’s all about the heritage! That’s why this post will give you a small insight to their absolute first pair of jeans that was the very start of the LA based brand. Enjoy everyone!
The New York dark wash denim jeans was first launched in a boot-cut fit, only for the hip and trendy Hollywood women. Made in the dark inky blue 11 oz Italian denim, with a special washing process that makes every single pair unique, the wearers will never find anyone else with the exact same pair of denims. A perfect match for the picky and self-aware women of the Californian coast. Of course they have the signature 7 whiskers featured at the pockets, this “squiggle” back pocket design is still Sevens best selling product. As for now, Seven jeans can be found in a range of different styles, cuts and washes, but the original is still a favourite among the lovers, you will be able to find the Dojo (the name of the 5 pocket original jean) on both women and men, both famous and anonymous, everyone wants their Dojo. The contamination by the 7Fam is thereby complete. The Seven lovers already knows, are you in?
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