Our jeans addiction manifests itself in different shapes, sizes, colors, and washings, and addresses different needs of each individual. While some jeans brands focus on being constantly up to date and trendy, others dwell on their heritage and stay true to their roots. Wrangler combines both of these approaches and remains true to the brand's Western roots while still offering new, modern and fashionable products.
Wrangler designed and tested twelve different pairs of prototype jeans until introducing the thirteenth one, the Wrangler 13MWZ, to the American consumers in 1947. Designed by celebrity tailor Rodeo Ben, the first Wrangler jeans ever was designed to meet the needs of cowboys. It was not a coincidence that the professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-tested the 13MWZ and were the first celebrities to endorse the Wrangler name for durability, quality and authenticity. Since then the 13MWZ is the official jeans of the Pro Rodeo Cowboys Association and has become a true Western classic!
Until today, the 13MWZ is still available worldwide and has remained much the same since its introduction. With its classic five pocket format, Wranglers 13MWZ thrives on the cowboy aesthetic and the preservation of the American legacy. Made for heavy duty use, the jeans is made out of 100% cotton heavyweight to keep it extra durable and make them last a long time. Rivets on all the pockets, double stitching on seams, extra wide belt loops, a higher rise waist and high back pockets make these the ideal rough and tumble jeans.
Since these American classics have been around since the 1940s, you know they’ve got to be good! So give it a try and remember: jeans are already on you...
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