Today 7 For all Mankind has a wide range of products and tries to find new stuff to put into their collection to keep on defining the Seven lifestyle. But looking through their portfolio you will feel that they still have their heart grounded deep down in denim. Because in the end, it’s all about the heritage! That’s why this post will give you a small insight to their absolute first pair of jeans that was the very start of the LA based brand. Enjoy everyone!
The New York dark wash denim jeans was first launched in a boot-cut fit, only for the hip and trendy Hollywood women. Made in the dark inky blue 11 oz Italian denim, with a special washing process that makes every single pair unique, the wearers will never find anyone else with the exact same pair of denims. A perfect match for the picky and self-aware women of the Californian coast. Of course they have the signature 7 whiskers featured at the pockets, this “squiggle” back pocket design is still Sevens best selling product. As for now, Seven jeans can be found in a range of different styles, cuts and washes, but the original is still a favourite among the lovers, you will be able to find the Dojo (the name of the 5 pocket original jean) on both women and men, both famous and anonymous, everyone wants their Dojo. The contamination by the 7Fam is thereby complete. The Seven lovers already knows, are you in?
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