WRANGLER



It all started with 20-year-old C.C. Hudson, seeking his fortune in the emerging textile industry in 1897, North Carolina. After working in a factory making overalls for a few years, Hudson and some of his colleagues founded their own overall company, later called Blue Bell Overall Company. 
Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell – like everything else – became covered in blue denim dust, hence “Blue Bell”.
After setting a new standard for the industry in 1939, launching overalls out of fabric that reduces shrinkage after washing to less then 1%, Blue Bell acquired the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler.

The rest is history. 

Made for the Rodeo and Western wear market of the USA, Wrangler Jeans rapidly took over the European market after a successful launch of the brand in 1962. In the 70's, the brand already reached cult status among teenagers worldwide and made Wrangler the third biggest Jeans brand in America (after Levi's and Lee).


Read more:
http://www.wrangler-europe.com/company/

Photos:
http://www.wrangler-europe.com/company/