LESSON ON THE GLOBAL DENIM MARKET

Nothing better than a little introduction to the denim market to start the day!!!

After reporting $ 51.6 billion and more than more than 1.8 billion sold jeans in 2007, the global denim market continues to grow. Being an essential fashion accessory, jeans demonstrate the international division of production (design and skilled work in the "North", implementation and operation of the raw material in the "South") and see its demand increase by 5% on average each year.

Registering a significant growth in the United States in 2010 (14% of imports more compared to 2009), the results for the jeans market are positive and very encouraging in the current economic scenario, despite slightly higher production costs, especially for men’s jeans that are characterized by a move upmarket.

Competition becomes greater and companies see a major asset to thrive in the marketing of jeans. Nearly 70% of sales are primarily made in developed countries (39% in North America, 20% in Europe and Asia 10%), while 13% of the world's population consumes jeans. In addition to that, the leading brands strengthen their market position and resist quite well to the major distributors of ready-to-wear offering a wide assortment but with a more moderate price (eg. Zara, Mango, Celio).

Far from being destabilized, companies now tend to increase their prices and enhance the exclusivity of their product range as evidenced by collections of key stakeholders, which increasingly worked. Jeans are not only a utilitarian garment, but a sign of identity, often asserting by its form (slim, boot cut, relax, regular, etc.) or by the brand (Levi's, Diesel, Wrangler, Acquaverde, Pepe jeans, Lui Jo, etc.).

However, since the beginning of 2011, the denim market recorded a relaxation (-14.3% of imports). China showed the largest drop in export figures (-23,5%) like some other countries such as Bangladesh, Cambodia, but in smaller proportions. The steady decline this year reflects that there is some saturation reached due to ongoing expense increased on denim. But there is no real reason to worry because denim has always shown a similar trend (rising and declining to rebound later).

It is right time to keep your fingers crossed so that jeans continue to be on you… ;)

Read more :

http://www.denimsandjeans.com/latest-denim-reports/

http://fr.wikipedia.org/wiki/Jeans#Origines