DIESEL - FOR SUCCESSFUL LIVING

When Diesel was founded the jeans were all about quality, individuality, and uniqueness. This is still the case today. When looking at the newest line of women’s jeans from Diesel, the jeans styles are trendy and well known. The five styles below are high waste, boyfriend, super skinny, skinny, and bootcut. These styles can be found in the collections of many jeans manufacturers; however, Diesel has managed to reinterpret these styles and add identity and personalities to these styles. The styles, now have new names and strong personifications. 

The styles are of course fashionable and luxurious jeans, and also the new added personality trades are helping the Diesel to become statement jeans. Just like in the advertising campaigns the Diesel jeans want to give the customers more than just a pair of pants, these are jeans with attitude, personality, and confidence. The Diesel jeans are for successful living!

An example of this is GRUPEE, a super-skinny low-waste jean, for someone who is daring, strong and free spirited. And the the perfect partner for a concert, club, or party.

                    

Diesel is staying true to the philosophy, which the company was found on.
                         

  

Read more :

http://www.diesel.com/

 

13MWZ - THE CODE FOR REAL COWBOYS

Our jeans addiction manifests itself in different shapes, sizes, colors, and washings, and addresses different needs of each individual. While some jeans brands focus on being constantly up to date and trendy, others dwell on their heritage and stay true to their roots. Wrangler combines both of these approaches and remains true to the brand's Western roots while still offering new, modern and fashionable products.

Wrangler designed and tested twelve different pairs of prototype jeans until introducing the thirteenth one, the Wrangler 13MWZ, to the American consumers in 1947. Designed by celebrity tailor Rodeo Ben, the first Wrangler jeans ever was designed to meet the needs of cowboys. It was not a coincidence that the professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-tested the 13MWZ and were the first celebrities to endorse the Wrangler name for durability, quality and authenticity. Since then the 13MWZ is the official jeans of the Pro Rodeo Cowboys Association and has become a true Western classic! 

Until today, the 13MWZ is still available worldwide and has remained much the same since its introduction. With its classic five pocket format, Wranglers 13MWZ thrives on the cowboy aesthetic and the preservation of the American legacy. Made for heavy duty use, the jeans is made out of 100% cotton heavyweight to keep it extra durable and make them last a long time. Rivets on all the pockets, double stitching on seams, extra wide belt loops, a higher rise waist and high back pockets make these the ideal rough and tumble jeans.

Since these American classics have been around since the 1940s, you know they’ve got to be good! So give it a try and remember: jeans are already on you...

Read more: 

http://wranglerwestern.wrangler.com/Home#hgm2_7

http://www.wrangler.com/wps/wcm/connect/wrangler-en_us/about_us/history/

http://www.bigrstore.com/blog/view/1078
     

Photos:
http://www.langstons.com/100606.html

FLASH NEWS !!

Private Sales Levi's Jeans 

MEN & WOMEN

11/28/2011 - 12/01/2011

BE A JEANS'AHOLIC & CLICK

 

 

 

Photo :

http://www.gemzies.com/img_photos/levi_amp_039_s_logo_levis_1_1014ee69c1e98d7c97a7fdce0c191205_490x350.png

 

BRANDING LEVI'S

Here we are! It is time to evaluate the branding of the responsibility of our addiction: Levi’s. In other words, we will see why Levi’s is so successful in seducing us and why it is your favorite brand according to our survey. 

Of course Levi’s has the first mover advantage, however they invented something which is stronger than anything else since the atomic bomb: the bluejeans spirit. Levi’s only has one message: a cool life is a Levi’s life. It has built an image of freedom, a cool and pleasure-oriented way of living. In fact, Levi’s has reinvented the American way of life. When you think about Levi’s, you think about James Dean…it speaks for itself. This is exactly what you can find in TV ads, print magazines or even on social networks. By the way, about social networks, Levi’s was the first brand to add facebook widget on their website. This proves that Levi’s is not only historical but constantly following the trend of the moment. Levi’s is never late but always in advance!

Let's see behind the curtain and take a look at the strategy Levi's is using to make us so addicted to their creation. The most impressive fact is that your personal reasons for why you love Levi's jeans are the same reasons that are implied by Levi's:

To go deeper, Levi’s makes you feel like a rebel, while still following the latesr trends. Levi’s is what you want it to be. It is the youngest old company in the world. If you want it to be vintage, Levi’s is vintage; if you want it to be classy, it is classy. Simply because they are constantly innovating, while keeping the same roots and values. Levi’s involves us in its own history. You can walk in a Levi’s store and see 150 years of jeans on the wall. You can go on their website and see their heritage.

Levi’s is all about storytelling. And you know what? It works! Just take a look into your closet… If you have read this, Levi’s is already on you.

  

Read more:

http://www.slideshare.net/rsraghav/levis-brand-equity-presentation

http://cdeniaud.canalblog.com/archives/2010/10/15/19291306.html

http://www.cardcow.com/167836/levis-james-dean-advertising-modern-1970s-present/

  

BRANDING WRANGLER

Since the launch of its very first jeans, Wrangler has transmitted the virus of jeans addiction to people all over the world. The13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has introduced several other lines that are more designated towards specific groups or demographics. 

All brands of Wrangler.

Through this brand expansion Wrangler explored new markets and started to introduce its brand to other target groups, apart from rodeo and western wear. However, Wrangler always stays true to its heritage and builds its advertising campaigns upon its american roots while giving them a modern and powerful expression. In 2000, for example, Wrangler launched a TV ad campaign called "Whatever you ride", focusing on core brand values: "Riding is what Wrangler jeans were designed for, and the only thing that has changed since then are the things that we ride!" In 2002, Wrangler launched the TV and ad campaign “There’s a bit of the West in all of us”, staying true to Wrangler’s unique heritage while shifting it to a modern European setting.

Since 2008 Wrangler has built a new strategic and creative platform under the headline of "We Are Animals".  Wrangler claims that:

In today’s society, our animal instincts are suppressed by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer acknowledge it. How do we re-awaken our bottled-up instincts to encourage and engage with who and what we fundamentally are ………..by putting all that is pure, natural and instinctive back into man……..because We Are Animals.

The most recent campaign "Stunt" executes the We Are Animals-idea in the form of stunt videos and has been critically discussed all over the media. But have a look yourself, and see if Wranglers newest campaign can transmit the virus...

Read more:

http://www.vfc.com/brands/jeanswear

http://www.wrangler-europe.com/company/

http://www.wrangler-europe.com/we-are-animals/about/

Video: 

http://www.youtube.com/user/weareanimalswrangler#p/u/6/j6QWvRwFtXo

BRANDING DIESEL

Diesel has diversified itself from other brand and stayed true to the philosophy of individuality and targeted their customers who according to Diesel are independent and unique.

Diesel has over the years expressed this philosophy through advertising. Diesel has done many provoking advertising campaigns, some being the ones illustrated below.

These campaigns build the brand by portraying the Diesel customer as the young, independent, rebellious, and open-minded people, who are super cool. For example the people in the Be Stupid campaign are carefree and not bound by the rules and norms of society, e.g. ‘Smart listens to the head –Stupid listens to the heart’ http://jeansaholic.blogspot.com/p/diesel_10.html

Or the statement that smart has brains and stupid has balls – so, if you buy a pair of Diesel jeans, you do not just get a pair of jeans you are following your heart and you have balls, you are sexy, you live fast, additionally you will be able to handle and adapt to global warming is style and with confidence.

Through the years Diesel able to stay true to the original philosophy of the brand, both through the advertising but just as much because they have been able to continuously deliver fashionable, unique products of high quality.

Sex Sells – Live Fast – Global Warming Ready – Be Stupid.

https://imsolovenyc.wordpress.com/2010/03/26/kudos-to-diesel/

http://fashionolic.blogspot.com/2008/02/live-fast-diesels-new-ad-campaign.html 

http://www.notcot.com/archives/2007/02/global_warming.html

https://imsolovenyc.wordpress.com/2010/03/26/kudos-to-diesel/

BRANDING SEVEN

7 for All Mankind position their brand in the premium denim market, a segment that ever since their entrance in 2001 has becoming highly exploited by new brands wanting to compete about selling their jeans to the premium price. As of today their is a decline in demand to be seen in this segment and the premium jeans market is said to only count for 1% of the entire jeans market. Giving this rather negative outlook it is even more important for a brand to stand out from the rest.

Seven customers buy their jeans based on the style and the brand recognition. The emotional connection of lifestyle and image they feel towards the brand does even make them pay the higher premium price. Today, in the new environment of the market, a strong emotional connection with the target segment is the key advantage, because customers don’t only buy the jeans with the Seven logo, they buy the idea of the brand. An idea of what this product can bring them in terms of value and status. And who would do it better than the "Lifestyle innovators" at Seven?!  

“Branding is about identifying the right demographic, market and target segment, wants need trends, why they buy, then develop a brand/marketing strategy that appeals and retches that group.”

Being aware of who their target customer is and what they look for, Seven has made sure to find the right touch-points and channelling their marketing activities trough the right media. They are very present on the Internet where they have a home web page with both online-shopping and news-spreads. But they are also active on different social media networks, such as Facebook, Twitter and has also a blog, The Denim Dossier, here you can find the newest fits and scroll through pictures of celebs wearing your favorite (and theirs) denim brand. 

Yes, 7 for All Mankind know their game, they are aware of what their customers look for and where they look for it. Building a strong relationship, getting to know their customers and spread the news of their best cuts of blue denim, Seven nows where the action is. And they make sure to be there, before someone else is, no matter if it concerns updating their Facebook log or cover the bottom of Cameron Diaz. Doesn't that make you want to be part of the Seven Family too!

So when choosing your blues, choose wisely because don't forget, it's already on you.          

Read more:

Webpage and online-shop: http://uk.7forallmankind.com/en_en/

Facebook: http://www.facebook.com/7ForAllMankindEU

Twitter: http://twitter.com/#!/7FAM_EU

Denimdossier blog: http://denimdossier.com/

Picture:

http://denimdossier.com/

JEANS MARKET REDISCOVERS SEX-APPEAL

There’s no doubt, the jeans market desperately needs a dose of excitement, especially in an economic crisis where customers need an incentive to buy. The look of the Western American cowboy dressed in jeans is exceeded and brands that are too attached to this traditional image suffer from this exceeded image.

Nowadays, the marketing of jeans incorporates new values ​​such as authenticity, originality, and passion. The jeans brands of today use highly innovative communication tools and stagger so that young people can identify with their favorite brand. They adopt a new strategy to restore their sex appeal by reinventing the denim and freeing it of all social and creative restrictions.

This is the case of Levi's and Wrangler, which had grown old with young and did not seem to attract them with the emergence of other brands more subversive and trends such as the Italian brand Diesel. Arrived in force on the fashion market with ads that sometimes shock, Diesel is using and surfing the porno chic fashion to make themselves known and to sell to a new generation who lives in a world where sex and provocation are ubiquitous.



Taking advantage of this late hour to show you, jeans’ aholic's, the most sexy and provocative advertisements of jeans...  

    

http://www.fashion-chic.com/site/medias/diesel-jeans-1.jpg

http://www.pressemagazine.com/media/image/gp26/shortlist_selection/69-wrangler_jeans_3.jpg

 

http://www.blogger.com/post-create.g?blogID=8373751225191321860

HOW IS THE JEANS MARKET CHANGING ?

Don’t deprive yourself to go shopping; the market of jeans is changing!!


Despite the poor performance of the jeans market in recent years, the trend reversed due to the readjustment of prices and the constant search for innovation.

These last months have not been very profitable for most labels. Several reasons explain this situation: the first concerns the economic crisis that has weakened the clothing sector in Europe, and the second is the escalation in the prices of jeans. Indeed, considered as simple work clothes in the early 20th century, jeans have experienced a boom in the last few years and have become an indispensable part of fashion. As a result, brands used jeans and made it an exclusive product by selling pairs between € 200 and € 300 in average. The proliferation of premium models because of the star system in the late 90s and the new entrants blew market prices, and shook the industry leaders. Thus, several brands like Lee Cooper or April 77 suffered because of the cannibalization of the market.

However, the trend begins to fade and premium brands of jeans like 7 For All Mankind tend to lower their prices for their basic collections. Thus the main European retailers advocated a return at the right price, i.e. the adjustment of the price of jeans in terms of its quality and less in terms of its image. The main beneficiaries of this turnaround could be the pioneers of jeans, Levi's and Wrangler, who always remained faithful to their values by offering a wide range of products at a good price (less than € 100 on average) compared to the current market. Moreover, they benefit from strategic alliances in supply chains and distribution that guarantee a certain presence in the market. With unprecedented cuts, sophisticated washes and a better denim quality, these manufacturers will have to maintain this reputation by innovating and increasing consumer interest.


An end to the premium denim blues that will obviously make jeans’ aholic’s happy!! J

Read more:
http://blog.jeansdenim.fr/actu/marche-jean-tendance-2010-405
http://www.wwd.com/markets-news/denim/european-evolution

Photo:
http://www.etsicommunication.fr/blog_etsi

FROM RAGS TO RICHES

We will now explore the playground of our addiction: the jeans market. In order to do so we will have a look at some of the leading brands in the market.

Jeans have clearly come a long way since their workwear roots and are now a well established garment in almost every wardrobe. Denim comes in all forms, looks and washes to match with every dress as the recent trends of colored jeans highlights. We wear them in front of the TV, when going out for a night in the city or for a day at the office. We even see celebrities wearing them down the red carpet. 

The introduction of supermarket and luxury label jeans has had a significant impact on the market of jeans, creating a large price range for all products. Supermarkets give consumers the opportunity to buy the latest denim fashion trends at bargain prices, while designer jeans brands don't know any limits when in terms of price. When it comes to buying jeans quality appears to be the highest determinant of purchase, closely associated with the factor of cost. Another important reason for choosing one brand over another is the style of jeans. Some jeans brands have a more classic style, while others are adapting to the fast changes in the fashion industry. Improvements in the shape and fit of jeans also attract customers and are increasing sales. 

The clear global favorite of jeans brands is Levi's. Being one of the top ten apparel companies worldwide, Levi's illustrates the importance and popularity of jeans. The most popular jeans brands of the moment are demonstrated in the following positioning map, yet they only display a small percentage of the numerous brands in the jeans market.

Read more:

http://stylophane.com/fbi/

http://www.researchandmarkets.com/reports/1501544/us_denim_jeans_market_report_2010_edition

http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1954&Itemid=77

LESSON ON THE GLOBAL DENIM MARKET

Nothing better than a little introduction to the denim market to start the day!!!

After reporting $ 51.6 billion and more than more than 1.8 billion sold jeans in 2007, the global denim market continues to grow. Being an essential fashion accessory, jeans demonstrate the international division of production (design and skilled work in the "North", implementation and operation of the raw material in the "South") and see its demand increase by 5% on average each year.

Registering a significant growth in the United States in 2010 (14% of imports more compared to 2009), the results for the jeans market are positive and very encouraging in the current economic scenario, despite slightly higher production costs, especially for men’s jeans that are characterized by a move upmarket.

Competition becomes greater and companies see a major asset to thrive in the marketing of jeans. Nearly 70% of sales are primarily made in developed countries (39% in North America, 20% in Europe and Asia 10%), while 13% of the world's population consumes jeans. In addition to that, the leading brands strengthen their market position and resist quite well to the major distributors of ready-to-wear offering a wide assortment but with a more moderate price (eg. Zara, Mango, Celio).

Far from being destabilized, companies now tend to increase their prices and enhance the exclusivity of their product range as evidenced by collections of key stakeholders, which increasingly worked. Jeans are not only a utilitarian garment, but a sign of identity, often asserting by its form (slim, boot cut, relax, regular, etc.) or by the brand (Levi's, Diesel, Wrangler, Acquaverde, Pepe jeans, Lui Jo, etc.).

However, since the beginning of 2011, the denim market recorded a relaxation (-14.3% of imports). China showed the largest drop in export figures (-23,5%) like some other countries such as Bangladesh, Cambodia, but in smaller proportions. The steady decline this year reflects that there is some saturation reached due to ongoing expense increased on denim. But there is no real reason to worry because denim has always shown a similar trend (rising and declining to rebound later).

It is right time to keep your fingers crossed so that jeans continue to be on you… ;)

Read more :

http://www.denimsandjeans.com/latest-denim-reports/

http://fr.wikipedia.org/wiki/Jeans#Origines

JEANS, A VALUE THAT RESISTS TIME...

Irresistible and timeless, the fame of jeans is indisputable. Mainly adopted by men during the gold rush, more and more women cannot do without their jeans today.

The idea comes from Levi Strauss, who turned to the creation of pants for the miners in 1853. The fabric was very durable, yet uncomfortable to wear. He decided to create pants with a comfortable and durable textile, the Denim, from Nîmes. But because of the fragility of their pockets, the German visionary sewed orange stitching matching the rivets: the Levi's 501 was born!

In 1935, the date of the first jeans entrance in Vogue magazine, the denim appears more and more in women's wardrobes. Marilyn Monroe, like other movie stars, contributes to the success of jeans and participates in an advertisement for the brand founder, Levi's.

Twenty years later, jeans are represented as an emblematic garment of a rebellious youth who’s deviating it from its first sobriety. Black, lame, crude, washed ... fashion was inspired by codes of certain musical and cultural movements in the 90’s (Baggy for the US rappers or Slim for punk) to overcome the trends.

Today jeans are considered a fashion accessory and some brands are sold for hundreds of euros! Jeans have its place in the most beautiful fashion shows, and make the great delight of the denim addicts.

Blue jeans have a bright future ahead, blue jeans are already on you...

READY TO BE CONTAMINATED?

Welcome to everyone !!

This blog is dedicated to transmit the virus of jean's addiction. We are keen on the creation of jeans and the industry and we want to share what we found and will find, with you. We are not just people who wear blue jeans. We are interested in all aspects of the jeans industry from design to advertising going through innovation and brand management. We will provide you with a new angle on what jeans really are. But be careful, if you walk in you will never get out again! Always remember, they are already on you...