We will now explore the playground of our addiction: the jeans market. In order to do so we will have a look at some of the leading brands in the market.
Jeans have clearly come a long way since their workwear roots and are now a well established garment in almost every wardrobe. Denim comes in all forms, looks and washes to match with every dress as the recent trends of colored jeans highlights. We wear them in front of the TV, when going out for a night in the city or for a day at the office. We even see celebrities wearing them down the red carpet.
The introduction of supermarket and luxury label jeans has had a significant impact on the market of jeans, creating a large price range for all products. Supermarkets give consumers the opportunity to buy the latest denim fashion trends at bargain prices, while designer jeans brands don't know any limits when in terms of price. When it comes to buying jeans quality appears to be the highest determinant of purchase, closely associated with the factor of cost. Another important reason for choosing one brand over another is the style of jeans. Some jeans brands have a more classic style, while others are adapting to the fast changes in the fashion industry. Improvements in the shape and fit of jeans also attract customers and are increasing sales.
The clear global favorite of jeans brands is Levi's. Being one of the top ten apparel companies worldwide, Levi's illustrates the importance and popularity of jeans. The most popular jeans brands of the moment are demonstrated in the following positioning map, yet they only display a small percentage of the numerous brands in the jeans market.
Read more:
No comments:
Post a Comment