WHO WEARS SEVEN?

Well yeah, what makes the crowd go for the expensive 7 jeans? Why are there apparently so many people who rather spoil their entire salary on one pair of blue jeans than go for ones that wont leave a huge black hole in the wallet? I tell you why, because the 7 wearers know what makes their butt look good. They also know that the only jeans brand to give them that are the ones with the 7 logo. 7 gives them jeans with the best fit and the best fabric on the market.

Larissa Noble, creative director of the brand defines the 7 wearers:

”Our customers are fashion innovators, those who take risks and set the trends. They enjoy being stylish and have their finger on the pulse of fashion.”

People who choose to buy 7 for all Mankind jeans are keen to be in the forefront of what’s new and trendy, but do not let quality fall behind. If it is a choice between quality and price, the first will always be the case for 7 lovers. You just can’t put a price on fashion, innovation and quality! And apparently this is crucial for the 7 wearers, from age 15 to 40, famous or not famous, boy or girl, dark or light wash, skinny or boot cut, it is important for All Mankind.

The ones flashing the 7 logo on their back-pockets are peoples that now what the trend report says and also a keen to choose fit and feeling comfortable before price tag. There is no year limit and the 7 family stretches from 15 to 40, boys and girls, famous or not so famous, boot-cut lover or skinny leg adorer – 7 for all Mankind lives up to their name!

Who is the ultimate 7 wearer, according to Larissa? Well, in the end all.

Read more:

http://www.denimology.com/2008/03/designer_q_7_for_all_manking.php

http://fr.7forallmankind.com/fr_fr/

Photos:

http://fr.7forallmankind.com/fr_fr/
       

NY-DARK WASH

Today 7 For all Mankind has a wide range of products and tries to find new stuff to put into their collection to keep on defining the Seven lifestyle. But looking through their portfolio you will feel that they still have their heart grounded deep down in denim. Because in the end, it’s all about the heritage! That’s why this post will give you a small insight to their absolute first pair of jeans that was the very start of the LA based brand. Enjoy everyone!

The New York dark wash denim jeans was first launched in a boot-cut fit, only for the hip and trendy Hollywood women. Made in the dark inky blue 11 oz Italian denim, with a special washing process that makes every single pair unique, the wearers will never find anyone else with the exact same pair of denims. A perfect match for the picky and self-aware women of the Californian coast. Of course they have the signature 7 whiskers featured at the pockets, this “squiggle” back pocket design is still Sevens best selling product.  

As for now, Seven jeans can be found in a range of different styles, cuts and washes, but the original is still a favourite among the lovers, you will be able to find the Dojo (the name of the 5 pocket original jean) on both women and men, both famous and anonymous, everyone wants their Dojo. The contamination by the 7Fam is thereby complete. The Seven lovers already knows, are you in?

Read more:

http://www.mahalo.com/7-for-all-mankind-sale/

http://www.7forallmankind.com/DOJO_FLARE_LEG_TROUSER_IN_NEW_YORK_DARK/pd/np/805/p/3541.html

http://eu.7forallmankind.com/cat_en/dojo-new-york-dark.html

Photos:

http://uk.7forallmankind.com/en_en/

BRANDING SEVEN

7 for All Mankind position their brand in the premium denim market, a segment that ever since their entrance in 2001 has becoming highly exploited by new brands wanting to compete about selling their jeans to the premium price. As of today their is a decline in demand to be seen in this segment and the premium jeans market is said to only count for 1% of the entire jeans market. Giving this rather negative outlook it is even more important for a brand to stand out from the rest.

Seven customers buy their jeans based on the style and the brand recognition. The emotional connection of lifestyle and image they feel towards the brand does even make them pay the higher premium price. Today, in the new environment of the market, a strong emotional connection with the target segment is the key advantage, because customers don’t only buy the jeans with the Seven logo, they buy the idea of the brand. An idea of what this product can bring them in terms of value and status. And who would do it better than the "Lifestyle innovators" at Seven?!  

“Branding is about identifying the right demographic, market and target segment, wants need trends, why they buy, then develop a brand/marketing strategy that appeals and retches that group.”

Being aware of who their target customer is and what they look for, Seven has made sure to find the right touch-points and channelling their marketing activities trough the right media. They are very present on the Internet where they have a home web page with both online-shopping and news-spreads. But they are also active on different social media networks, such as Facebook, Twitter and has also a blog, The Denim Dossier, here you can find the newest fits and scroll through pictures of celebs wearing your favorite (and theirs) denim brand. 

Yes, 7 for All Mankind know their game, they are aware of what their customers look for and where they look for it. Building a strong relationship, getting to know their customers and spread the news of their best cuts of blue denim, Seven nows where the action is. And they make sure to be there, before someone else is, no matter if it concerns updating their Facebook log or cover the bottom of Cameron Diaz. Doesn't that make you want to be part of the Seven Family too!

So when choosing your blues, choose wisely because don't forget, it's already on you.          

Read more:

Webpage and online-shop: http://uk.7forallmankind.com/en_en/

Facebook: http://www.facebook.com/7ForAllMankindEU

Twitter: http://twitter.com/#!/7FAM_EU

Denimdossier blog: http://denimdossier.com/

Picture:

http://denimdossier.com/