When Diesel was founded the jeans were all about quality, individuality, and uniqueness. This is still the case today. When looking at the newest line of women’s jeans from Diesel, the jeans styles are trendy and well known. The five styles below are high waste, boyfriend, super skinny, skinny, and bootcut. These styles can be found in the collections of many jeans manufacturers; however, Diesel has managed to reinterpret these styles and add identity and personalities to these styles. The styles, now have new names and strong personifications.
The styles are of course fashionable and luxurious jeans, and also the new added personality trades are helping the Diesel to become statement jeans. Just like in the advertising campaigns the Diesel jeans want to give the customers more than just a pair of pants, these are jeans with attitude, personality, and confidence. The Diesel jeans are for successful living!
An example of this is GRUPEE, a super-skinny low-waste jean, for someone who is daring, strong and free spirited. And the the perfect partner for a concert, club, or party.
Diesel is staying true to the philosophy, which the company was found on.
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