This blog is dedicated to transmit the virus of jean's addiction. We are keen on the creation of jeans and the industry and we want to share what we found and will find, with you. We are not just people who wear blue jeans. We are interested in all aspects of the jeans industry from design to advertising going through innovation and brand management. We will provide you with a new angle on what jeans really are. But be careful, if you walk in you will never get out again! Always remember, they are already on you...
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