Irresistible and timeless, the fame of jeans is indisputable. Mainly adopted by men during the gold rush, more and more women cannot do without their jeans today.
The idea comes from Levi Strauss, who turned to the creation of pants for the miners in 1853. The fabric was very durable, yet uncomfortable to wear. He decided to create pants with a comfortable and durable textile, the Denim, from Nîmes. But because of the fragility of their pockets, the German visionary sewed orange stitching matching the rivets: the Levi's 501 was born!
In 1935, the date of the first jeans entrance in Vogue magazine, the denim appears more and more in women's wardrobes. Marilyn Monroe, like other movie stars, contributes to the success of jeans and participates in an advertisement for the brand founder, Levi's.
Twenty years later, jeans are represented as an emblematic garment of a rebellious youth who’s deviating it from its first sobriety. Black, lame, crude, washed ... fashion was inspired by codes of certain musical and cultural movements in the 90’s (Baggy for the US rappers or Slim for punk) to overcome the trends.
Today jeans are considered a fashion accessory and some brands are sold for hundreds of euros! Jeans have its place in the most beautiful fashion shows, and make the great delight of the denim addicts.
Blue jeans have a bright future ahead, blue jeans are already on you...
Today jeans are considered a fashion accessory and some brands are sold for hundreds of euros! Jeans have its place in the most beautiful fashion shows, and make the great delight of the denim addicts.
Blue jeans have a bright future ahead, blue jeans are already on you...
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