Showing posts with label Addiction. Show all posts
Showing posts with label Addiction. Show all posts
Tuesday, 13 December 2011
I WILL LOVE YOU TILL THE END OF TIME...
Blue Jeans, white shirt... it is THAT easy to make someone fall in love with you! At least thats what Lana del Rey says! Enjoy, and never forget: It's already on you...
Monday, 28 November 2011
13MWZ - THE CODE FOR REAL COWBOYS
Our jeans addiction manifests itself in different shapes, sizes, colors, and washings, and addresses different needs of each individual. While some jeans brands focus on being constantly up to date and trendy, others dwell on their heritage and stay true to their roots. Wrangler combines both of these approaches and remains true to the brand's Western roots while still offering new, modern and fashionable products.
Wrangler designed and tested twelve different pairs of prototype jeans until introducing the thirteenth one, the Wrangler 13MWZ, to the American consumers in 1947. Designed by celebrity tailor Rodeo Ben, the first Wrangler jeans ever was designed to meet the needs of cowboys. It was not a coincidence that the professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-tested the 13MWZ and were the first celebrities to endorse the Wrangler name for durability, quality and authenticity. Since then the 13MWZ is the official jeans of the Pro Rodeo Cowboys Association and has become a true Western classic!
Until today, the 13MWZ is still available worldwide and has remained much the same since its introduction. With its classic five pocket format, Wranglers 13MWZ thrives on the cowboy aesthetic and the preservation of the American legacy. Made for heavy duty use, the jeans is made out of 100% cotton heavyweight to keep it extra durable and make them last a long time. Rivets on all the pockets, double stitching on seams, extra wide belt loops, a higher rise waist and high back pockets make these the ideal rough and tumble jeans.
Since these American classics have been around since the 1940s, you know they’ve got to be good! So give it a try and remember: jeans are already on you...
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Thursday, 24 November 2011
BRANDING WRANGLER
Since the launch of its very first jeans, Wrangler has transmitted the virus of jeans addiction to people all over the world. The13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has introduced several other lines that are more designated towards specific groups or demographics.
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| All brands of Wrangler. |
Through this brand expansion Wrangler explored new markets and started to introduce its brand to other target groups, apart from rodeo and western wear. However, Wrangler always stays true to its heritage and builds its advertising campaigns upon its american roots while giving them a modern and powerful expression. In 2000, for example, Wrangler launched a TV ad campaign called "Whatever you ride", focusing on core brand values: "Riding is what Wrangler jeans were designed for, and the only thing that has changed since then are the things that we ride!" In 2002, Wrangler launched the TV and ad campaign “There’s a bit of the West in all of us”, staying true to Wrangler’s unique heritage while shifting it to a modern European setting.
Since 2008 Wrangler has built a new strategic and creative platform under the headline of "We Are Animals". Wrangler claims that:
In today’s society, our animal instincts are suppressed by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer acknowledge it. How do we re-awaken our bottled-up instincts to encourage and engage with who and what we fundamentally are ………..by putting all that is pure, natural and instinctive back into man……..because We Are Animals.
The most recent campaign "Stunt" executes the We Are Animals-idea in the form of stunt videos and has been critically discussed all over the media. But have a look yourself, and see if Wranglers newest campaign can transmit the virus...
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Thursday, 10 November 2011
FROM RAGS TO RICHES
We will now explore the playground of our addiction: the jeans market. In order to do so we will have a look at some of the leading brands in the market.
Jeans have clearly come a long way since their workwear roots and are now a well established garment in almost every wardrobe. Denim comes in all forms, looks and washes to match with every dress as the recent trends of colored jeans highlights. We wear them in front of the TV, when going out for a night in the city or for a day at the office. We even see celebrities wearing them down the red carpet.
The introduction of supermarket and luxury label jeans has had a significant impact on the market of jeans, creating a large price range for all products. Supermarkets give consumers the opportunity to buy the latest denim fashion trends at bargain prices, while designer jeans brands don't know any limits when in terms of price. When it comes to buying jeans quality appears to be the highest determinant of purchase, closely associated with the factor of cost. Another important reason for choosing one brand over another is the style of jeans. Some jeans brands have a more classic style, while others are adapting to the fast changes in the fashion industry. Improvements in the shape and fit of jeans also attract customers and are increasing sales.
The clear global favorite of jeans brands is Levi's. Being one of the top ten apparel companies worldwide, Levi's illustrates the importance and popularity of jeans. The most popular jeans brands of the moment are demonstrated in the following positioning map, yet they only display a small percentage of the numerous brands in the jeans market.
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