HOW IS THE JEANS MARKET CHANGING ?

Don’t deprive yourself to go shopping; the market of jeans is changing!!


Despite the poor performance of the jeans market in recent years, the trend reversed due to the readjustment of prices and the constant search for innovation.

These last months have not been very profitable for most labels. Several reasons explain this situation: the first concerns the economic crisis that has weakened the clothing sector in Europe, and the second is the escalation in the prices of jeans. Indeed, considered as simple work clothes in the early 20th century, jeans have experienced a boom in the last few years and have become an indispensable part of fashion. As a result, brands used jeans and made it an exclusive product by selling pairs between € 200 and € 300 in average. The proliferation of premium models because of the star system in the late 90s and the new entrants blew market prices, and shook the industry leaders. Thus, several brands like Lee Cooper or April 77 suffered because of the cannibalization of the market.

However, the trend begins to fade and premium brands of jeans like 7 For All Mankind tend to lower their prices for their basic collections. Thus the main European retailers advocated a return at the right price, i.e. the adjustment of the price of jeans in terms of its quality and less in terms of its image. The main beneficiaries of this turnaround could be the pioneers of jeans, Levi's and Wrangler, who always remained faithful to their values by offering a wide range of products at a good price (less than € 100 on average) compared to the current market. Moreover, they benefit from strategic alliances in supply chains and distribution that guarantee a certain presence in the market. With unprecedented cuts, sophisticated washes and a better denim quality, these manufacturers will have to maintain this reputation by innovating and increasing consumer interest.


An end to the premium denim blues that will obviously make jeans’ aholic’s happy!! J

Read more:
http://blog.jeansdenim.fr/actu/marche-jean-tendance-2010-405
http://www.wwd.com/markets-news/denim/european-evolution

Photo:
http://www.etsicommunication.fr/blog_etsi

FROM RAGS TO RICHES

We will now explore the playground of our addiction: the jeans market. In order to do so we will have a look at some of the leading brands in the market.

Jeans have clearly come a long way since their workwear roots and are now a well established garment in almost every wardrobe. Denim comes in all forms, looks and washes to match with every dress as the recent trends of colored jeans highlights. We wear them in front of the TV, when going out for a night in the city or for a day at the office. We even see celebrities wearing them down the red carpet. 

The introduction of supermarket and luxury label jeans has had a significant impact on the market of jeans, creating a large price range for all products. Supermarkets give consumers the opportunity to buy the latest denim fashion trends at bargain prices, while designer jeans brands don't know any limits when in terms of price. When it comes to buying jeans quality appears to be the highest determinant of purchase, closely associated with the factor of cost. Another important reason for choosing one brand over another is the style of jeans. Some jeans brands have a more classic style, while others are adapting to the fast changes in the fashion industry. Improvements in the shape and fit of jeans also attract customers and are increasing sales. 

The clear global favorite of jeans brands is Levi's. Being one of the top ten apparel companies worldwide, Levi's illustrates the importance and popularity of jeans. The most popular jeans brands of the moment are demonstrated in the following positioning map, yet they only display a small percentage of the numerous brands in the jeans market.

Read more:

http://stylophane.com/fbi/

http://www.researchandmarkets.com/reports/1501544/us_denim_jeans_market_report_2010_edition

http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1954&Itemid=77

LESSON ON THE GLOBAL DENIM MARKET

Nothing better than a little introduction to the denim market to start the day!!!

After reporting $ 51.6 billion and more than more than 1.8 billion sold jeans in 2007, the global denim market continues to grow. Being an essential fashion accessory, jeans demonstrate the international division of production (design and skilled work in the "North", implementation and operation of the raw material in the "South") and see its demand increase by 5% on average each year.

Registering a significant growth in the United States in 2010 (14% of imports more compared to 2009), the results for the jeans market are positive and very encouraging in the current economic scenario, despite slightly higher production costs, especially for men’s jeans that are characterized by a move upmarket.

Competition becomes greater and companies see a major asset to thrive in the marketing of jeans. Nearly 70% of sales are primarily made in developed countries (39% in North America, 20% in Europe and Asia 10%), while 13% of the world's population consumes jeans. In addition to that, the leading brands strengthen their market position and resist quite well to the major distributors of ready-to-wear offering a wide assortment but with a more moderate price (eg. Zara, Mango, Celio).

Far from being destabilized, companies now tend to increase their prices and enhance the exclusivity of their product range as evidenced by collections of key stakeholders, which increasingly worked. Jeans are not only a utilitarian garment, but a sign of identity, often asserting by its form (slim, boot cut, relax, regular, etc.) or by the brand (Levi's, Diesel, Wrangler, Acquaverde, Pepe jeans, Lui Jo, etc.).

However, since the beginning of 2011, the denim market recorded a relaxation (-14.3% of imports). China showed the largest drop in export figures (-23,5%) like some other countries such as Bangladesh, Cambodia, but in smaller proportions. The steady decline this year reflects that there is some saturation reached due to ongoing expense increased on denim. But there is no real reason to worry because denim has always shown a similar trend (rising and declining to rebound later).

It is right time to keep your fingers crossed so that jeans continue to be on you… ;)

Read more :

http://www.denimsandjeans.com/latest-denim-reports/

http://fr.wikipedia.org/wiki/Jeans#Origines