BRANDING WRANGLER

Since the launch of its very first jeans, Wrangler has transmitted the virus of jeans addiction to people all over the world. The13MWZ style, introduced in 1947, is still available worldwide. In addition to this, Wrangler has introduced several other lines that are more designated towards specific groups or demographics. 

All brands of Wrangler.

Through this brand expansion Wrangler explored new markets and started to introduce its brand to other target groups, apart from rodeo and western wear. However, Wrangler always stays true to its heritage and builds its advertising campaigns upon its american roots while giving them a modern and powerful expression. In 2000, for example, Wrangler launched a TV ad campaign called "Whatever you ride", focusing on core brand values: "Riding is what Wrangler jeans were designed for, and the only thing that has changed since then are the things that we ride!" In 2002, Wrangler launched the TV and ad campaign “There’s a bit of the West in all of us”, staying true to Wrangler’s unique heritage while shifting it to a modern European setting.

Since 2008 Wrangler has built a new strategic and creative platform under the headline of "We Are Animals".  Wrangler claims that:

In today’s society, our animal instincts are suppressed by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer acknowledge it. How do we re-awaken our bottled-up instincts to encourage and engage with who and what we fundamentally are ………..by putting all that is pure, natural and instinctive back into man……..because We Are Animals.

The most recent campaign "Stunt" executes the We Are Animals-idea in the form of stunt videos and has been critically discussed all over the media. But have a look yourself, and see if Wranglers newest campaign can transmit the virus...

Read more:

http://www.vfc.com/brands/jeanswear

http://www.wrangler-europe.com/company/

http://www.wrangler-europe.com/we-are-animals/about/

Video: 

http://www.youtube.com/user/weareanimalswrangler#p/u/6/j6QWvRwFtXo

BRANDING DIESEL

Diesel has diversified itself from other brand and stayed true to the philosophy of individuality and targeted their customers who according to Diesel are independent and unique.

Diesel has over the years expressed this philosophy through advertising. Diesel has done many provoking advertising campaigns, some being the ones illustrated below.

These campaigns build the brand by portraying the Diesel customer as the young, independent, rebellious, and open-minded people, who are super cool. For example the people in the Be Stupid campaign are carefree and not bound by the rules and norms of society, e.g. ‘Smart listens to the head –Stupid listens to the heart’ http://jeansaholic.blogspot.com/p/diesel_10.html

Or the statement that smart has brains and stupid has balls – so, if you buy a pair of Diesel jeans, you do not just get a pair of jeans you are following your heart and you have balls, you are sexy, you live fast, additionally you will be able to handle and adapt to global warming is style and with confidence.

Through the years Diesel able to stay true to the original philosophy of the brand, both through the advertising but just as much because they have been able to continuously deliver fashionable, unique products of high quality.

Sex Sells – Live Fast – Global Warming Ready – Be Stupid.

https://imsolovenyc.wordpress.com/2010/03/26/kudos-to-diesel/

http://fashionolic.blogspot.com/2008/02/live-fast-diesels-new-ad-campaign.html 

http://www.notcot.com/archives/2007/02/global_warming.html

https://imsolovenyc.wordpress.com/2010/03/26/kudos-to-diesel/

JEANS MARKET REDISCOVERS SEX-APPEAL

There’s no doubt, the jeans market desperately needs a dose of excitement, especially in an economic crisis where customers need an incentive to buy. The look of the Western American cowboy dressed in jeans is exceeded and brands that are too attached to this traditional image suffer from this exceeded image.

Nowadays, the marketing of jeans incorporates new values ​​such as authenticity, originality, and passion. The jeans brands of today use highly innovative communication tools and stagger so that young people can identify with their favorite brand. They adopt a new strategy to restore their sex appeal by reinventing the denim and freeing it of all social and creative restrictions.

This is the case of Levi's and Wrangler, which had grown old with young and did not seem to attract them with the emergence of other brands more subversive and trends such as the Italian brand Diesel. Arrived in force on the fashion market with ads that sometimes shock, Diesel is using and surfing the porno chic fashion to make themselves known and to sell to a new generation who lives in a world where sex and provocation are ubiquitous.



Taking advantage of this late hour to show you, jeans’ aholic's, the most sexy and provocative advertisements of jeans...  

    

http://www.fashion-chic.com/site/medias/diesel-jeans-1.jpg

http://www.pressemagazine.com/media/image/gp26/shortlist_selection/69-wrangler_jeans_3.jpg

 

http://www.blogger.com/post-create.g?blogID=8373751225191321860

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Welcome to everyone !!

This blog is dedicated to transmit the virus of jean's addiction. We are keen on the creation of jeans and the industry and we want to share what we found and will find, with you. We are not just people who wear blue jeans. We are interested in all aspects of the jeans industry from design to advertising going through innovation and brand management. We will provide you with a new angle on what jeans really are. But be careful, if you walk in you will never get out again! Always remember, they are already on you...