I WILL LOVE YOU TILL THE END OF TIME...

Blue Jeans, white shirt... it is THAT easy to make someone fall in love with you! At least thats what Lana del Rey says! Enjoy, and never forget: It's already on you...

CODE NAME: 501

It’s time! It’s time to talk about the diva of the jeans industry, the star of the stars that is still the number one for more than a century. It is a faithful friend that follows us all the time. I want to talk about the LEVI’S 501. Only 3 numbers are necessary to breath the whole essence of the jean’s spirit. 501 talks about a full octane rock’n roll, riding a chopper on the road 66. But it has also adopted the trend of each time while keeping on reinventing it. Nowadays the Levi’s 501 is a must have fashion accessories that can fit to every occasion in our modern life. It is incredible that a real myth can be incarnated by a piece of button-fly fabric with five pockets and a red logo on the back. Registered in 1873, and named according to the reference number of the fabric package, this blue jeans is still satisfying both men and women thanks to its unisex approach. You can go in every Levi’s store and ask for a 501 and you can be sure that it will fit you and be perfectly in the trend of the moment. This blue jeans has changed the world and according to the last Go Forth advertising campaign of Levi’s, the 501 is a weapon to re-conquer your life and keep on changing the world. Honestly, to whom it has never happened to wear a Levi’s 501? To whom it has never happened to feel that this blue jean was especially made for you, was already on you?

Read more :

http://dellys.forumactif.com/t185-le-levis-501-un-jeans-mythique

http://www.youtube.com/watch?v=gGgsrsns7LM

Photo:

http://notinhasonline01.files.wordpress.com/2009/02/47029_dps_boy_girl_300x460_scr_page_1.jpg

   

DIESEL - FOR SUCCESSFUL LIVING

When Diesel was founded the jeans were all about quality, individuality, and uniqueness. This is still the case today. When looking at the newest line of women’s jeans from Diesel, the jeans styles are trendy and well known. The five styles below are high waste, boyfriend, super skinny, skinny, and bootcut. These styles can be found in the collections of many jeans manufacturers; however, Diesel has managed to reinterpret these styles and add identity and personalities to these styles. The styles, now have new names and strong personifications. 

The styles are of course fashionable and luxurious jeans, and also the new added personality trades are helping the Diesel to become statement jeans. Just like in the advertising campaigns the Diesel jeans want to give the customers more than just a pair of pants, these are jeans with attitude, personality, and confidence. The Diesel jeans are for successful living!

An example of this is GRUPEE, a super-skinny low-waste jean, for someone who is daring, strong and free spirited. And the the perfect partner for a concert, club, or party.

                    

Diesel is staying true to the philosophy, which the company was found on.
                         

  

Read more :

http://www.diesel.com/

 

HOW IS THE JEANS MARKET CHANGING ?

Don’t deprive yourself to go shopping; the market of jeans is changing!!


Despite the poor performance of the jeans market in recent years, the trend reversed due to the readjustment of prices and the constant search for innovation.

These last months have not been very profitable for most labels. Several reasons explain this situation: the first concerns the economic crisis that has weakened the clothing sector in Europe, and the second is the escalation in the prices of jeans. Indeed, considered as simple work clothes in the early 20th century, jeans have experienced a boom in the last few years and have become an indispensable part of fashion. As a result, brands used jeans and made it an exclusive product by selling pairs between € 200 and € 300 in average. The proliferation of premium models because of the star system in the late 90s and the new entrants blew market prices, and shook the industry leaders. Thus, several brands like Lee Cooper or April 77 suffered because of the cannibalization of the market.

However, the trend begins to fade and premium brands of jeans like 7 For All Mankind tend to lower their prices for their basic collections. Thus the main European retailers advocated a return at the right price, i.e. the adjustment of the price of jeans in terms of its quality and less in terms of its image. The main beneficiaries of this turnaround could be the pioneers of jeans, Levi's and Wrangler, who always remained faithful to their values by offering a wide range of products at a good price (less than € 100 on average) compared to the current market. Moreover, they benefit from strategic alliances in supply chains and distribution that guarantee a certain presence in the market. With unprecedented cuts, sophisticated washes and a better denim quality, these manufacturers will have to maintain this reputation by innovating and increasing consumer interest.


An end to the premium denim blues that will obviously make jeans’ aholic’s happy!! J

Read more:
http://blog.jeansdenim.fr/actu/marche-jean-tendance-2010-405
http://www.wwd.com/markets-news/denim/european-evolution

Photo:
http://www.etsicommunication.fr/blog_etsi

FROM RAGS TO RICHES

We will now explore the playground of our addiction: the jeans market. In order to do so we will have a look at some of the leading brands in the market.

Jeans have clearly come a long way since their workwear roots and are now a well established garment in almost every wardrobe. Denim comes in all forms, looks and washes to match with every dress as the recent trends of colored jeans highlights. We wear them in front of the TV, when going out for a night in the city or for a day at the office. We even see celebrities wearing them down the red carpet. 

The introduction of supermarket and luxury label jeans has had a significant impact on the market of jeans, creating a large price range for all products. Supermarkets give consumers the opportunity to buy the latest denim fashion trends at bargain prices, while designer jeans brands don't know any limits when in terms of price. When it comes to buying jeans quality appears to be the highest determinant of purchase, closely associated with the factor of cost. Another important reason for choosing one brand over another is the style of jeans. Some jeans brands have a more classic style, while others are adapting to the fast changes in the fashion industry. Improvements in the shape and fit of jeans also attract customers and are increasing sales. 

The clear global favorite of jeans brands is Levi's. Being one of the top ten apparel companies worldwide, Levi's illustrates the importance and popularity of jeans. The most popular jeans brands of the moment are demonstrated in the following positioning map, yet they only display a small percentage of the numerous brands in the jeans market.

Read more:

http://stylophane.com/fbi/

http://www.researchandmarkets.com/reports/1501544/us_denim_jeans_market_report_2010_edition

http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1954&Itemid=77

JEANS, A VALUE THAT RESISTS TIME...

Irresistible and timeless, the fame of jeans is indisputable. Mainly adopted by men during the gold rush, more and more women cannot do without their jeans today.

The idea comes from Levi Strauss, who turned to the creation of pants for the miners in 1853. The fabric was very durable, yet uncomfortable to wear. He decided to create pants with a comfortable and durable textile, the Denim, from Nîmes. But because of the fragility of their pockets, the German visionary sewed orange stitching matching the rivets: the Levi's 501 was born!

In 1935, the date of the first jeans entrance in Vogue magazine, the denim appears more and more in women's wardrobes. Marilyn Monroe, like other movie stars, contributes to the success of jeans and participates in an advertisement for the brand founder, Levi's.

Twenty years later, jeans are represented as an emblematic garment of a rebellious youth who’s deviating it from its first sobriety. Black, lame, crude, washed ... fashion was inspired by codes of certain musical and cultural movements in the 90’s (Baggy for the US rappers or Slim for punk) to overcome the trends.

Today jeans are considered a fashion accessory and some brands are sold for hundreds of euros! Jeans have its place in the most beautiful fashion shows, and make the great delight of the denim addicts.

Blue jeans have a bright future ahead, blue jeans are already on you...