Tuesday 20 December 2011
Saturday 17 December 2011
ENJOY CHRISTMAS SHOPPING - BY LEVI'S
Still no ideas for christmas' gifts ? As fashion experts addicted to jeans, we will help you make the right choices!
FOR WOMEN
The New Star of the Levi's brand:
The 501 Boyfriend.
With its 5 pockets, a low waist (5 to 6cm below the navel) and a 100% quality cotton, the Boy Friend jean is undoubtedly the trend of the moment for its fashion and offbeat look. Its washed style, regular fit and seams recognizable at first glance are the characteristic features of the brand.
Advised for all fans who want to feel comfortable into a big and ripped jean, looking like 501.
AVERAGE PRICE : 120€
FOR MEN
The ultimate skinny jeans for men : THE LEVI'S 511
A Trendy slim model, with 5 pockets, zip fly and 100% cotton. Caring for its aesthetics provide a remarkable garment both in its capacity and its look. The 511 is the ultimate Levi's slim that has a perfect shape, not too tight, but in a very comfortable classic slim. The skinny jeans reflects a rock'n' roll state of mind. Recommended for fashion men. Wear it with derbies and a checked shirt.
AVERAGE PRICE : 115€
DON'T HESITATE & GIVE IN TO IT!
Thursday 15 December 2011
WHO WEARS LEVI'S ?
Let’s discover our brothers in arms. Let’s pay attention to those people who buys a 5-pockets piece of history. Who are they?
Potentially Levi’s can target anyone. Anyone can wear Levi’s and the long history and existence of Levi’s prove its universality. However, if the target market is huge, the brand identity of Levi’s tells us who buys Levi’s. First of all Levi’s is definitely for the youth rebellious people. The last Go Forth advertising shows it. This is deeply rooted in the history since 1960’s when students protestors adopted jeans as uniform. However, the classic vintage image of Levi’s has evolved, following the trends of the market. The Levi’s jeans became fashionable items and seduced a larger consumer target. 
Then, the price of the product is quite high. That is why young elite upper class and trendsetters are also Levi’s consumers. Wearing a Levi’s is a sign of quality but also of sophistication. Also, the variety of cuts enables to potentially satisfy everyone. The cowboy would have its bootcut, the casual guy would buy a regular, the slim will goes on fashionistas’ legs while the baggy one would follow the trendiest skateboarders. This is the substance of Levi’s: tending to universality.
"Many customers want an all-American jean, and Levi's is a name associated with that," says Darcy Penick, an assistant buyer with Neiman Marcus Group Inc. This is another common point of Levi’s consumer: they buy a heritage. Levi’s has satisfied Men and Women for generations, they keep on doing it.
Crossing someone in the streets who wears a Levi’s might create a strong feeling of community and a sharing of value. Simply because Levi’s heritage is already on him, is already on you.
Sources:
Tuesday 13 December 2011
I WILL LOVE YOU TILL THE END OF TIME...
Blue Jeans, white shirt... it is THAT easy to make someone fall in love with you! At least thats what Lana del Rey says! Enjoy, and never forget: It's already on you...
Saturday 10 December 2011
WHO WEARS SEVEN?
Well yeah, what makes the crowd go for the expensive 7 jeans? Why are there apparently so many people who rather spoil their entire salary on one pair of blue jeans than go for ones that wont leave a huge black hole in the wallet? I tell you why, because the 7 wearers know what makes their butt look good. They also know that the only jeans brand to give them that are the ones with the 7 logo. 7 gives them jeans with the best fit and the best fabric on the market.Larissa Noble, creative director of the brand defines the 7 wearers:
”Our customers are fashion innovators, those who take risks and set the trends. They enjoy being stylish and have their finger on the pulse of fashion.”
People who choose to buy 7 for all Mankind jeans are keen to be in the forefront of what’s new and trendy, but do not let quality fall behind. If it is a choice between quality and price, the first will always be the case for 7 lovers. You just can’t put a price on fashion, innovation and quality! And apparently this is crucial for the 7 wearers, from age 15 to 40, famous or not famous, boy or girl, dark or light wash, skinny or boot cut, it is important for All Mankind.
The ones flashing the 7 logo on their back-pockets are peoples that now what the trend report says and also a keen to choose fit and feeling comfortable before price tag. There is no year limit and the 7 family stretches from 15 to 40, boys and girls, famous or not so famous, boot-cut lover or skinny leg adorer – 7 for all Mankind lives up to their name!
Who is the ultimate 7 wearer, according to Larissa? Well, in the end all.
Who is the ultimate 7 wearer, according to Larissa? Well, in the end all.
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