MAY PEACE AND HAPPINESS LIVE IN HEARTS - GO FORTH!!

ENJOY CHRISTMAS SHOPPING - BY LEVI'S

Still no ideas for christmas' gifts ? As fashion experts addicted to jeans, we will help you make the right choices! 

FOR WOMEN
 

The New Star of the Levi's brand:

The 501 Boyfriend.

With its 5 pockets, a low waist (5 to 6cm below the navel) and a 100% quality cotton, the Boy Friend jean is undoubtedly the trend of the moment for its fashion and offbeat look. Its washed style, regular fit and seams recognizable at first glance are the characteristic features of the brand.

Advised for all fans who want to feel comfortable into a big and ripped jean, looking like 501.

AVERAGE PRICE : 120€

FOR MEN

The ultimate skinny jeans for men : 

THE LEVI'S 511

A Trendy slim model, with 5 pockets, zip fly and 100% cotton. Caring for its aesthetics provide a remarkable garment both in its capacity and its look. The 511 is the ultimate Levi's slim that has a perfect shape, not too tight,  but in a very comfortable classic slim. The skinny jeans reflects a rock'n' roll state of mind. Recommended for fashion men. Wear it with derbies and a checked shirt.

AVERAGE PRICE : 115€

DON'T HESITATE & GIVE IN TO IT!

TO SEE MORE: CLICK ON

WHO WEARS LEVI'S ?

Let’s discover our brothers in arms. Let’s pay attention to those people who buys a 5-pockets piece of history. Who are they?

Potentially Levi’s can target anyone. Anyone can wear Levi’s and the long history and existence of Levi’s prove its universality. However, if the target market is huge, the brand identity of Levi’s tells us who buys Levi’s. First of all Levi’s is definitely for the youth rebellious people. The last Go Forth advertising shows it. This is deeply rooted in the history since 1960’s when students protestors adopted jeans as uniform. However, the classic vintage image of Levi’s has evolved, following the trends of the market. The Levi’s jeans became fashionable items and seduced a larger consumer target.

Then, the price of the product is quite high. That is why young elite upper class and trendsetters are also Levi’s consumers. Wearing a Levi’s is a sign of quality but also of sophistication.  Also, the variety of cuts enables to potentially satisfy everyone. The cowboy would have its bootcut, the casual guy would buy a regular, the slim will goes on fashionistas’ legs while the baggy one would follow the trendiest skateboarders. This is the substance of Levi’s: tending to universality. 

"Many customers want an all-American jean, and Levi's is a name associated with that," says Darcy Penick, an assistant buyer with Neiman Marcus Group Inc. This is another common point of Levi’s consumer: they buy a heritage. Levi’s has satisfied Men and Women for generations, they keep on doing it.

Crossing someone in the streets who wears a Levi’s might create a strong feeling of community and a sharing of value. Simply because Levi’s heritage is already on him, is already on you.

Sources:

http://www.businessweek.com/magazine/content/02_29/b3792068.htm

http://www.slideshare.net/rsraghav/levis-brand-equity-presentation

http://www.scribd.com/doc/59846787/Levis-Marketing-Strategy

 

CODE NAME: 501

It’s time! It’s time to talk about the diva of the jeans industry, the star of the stars that is still the number one for more than a century. It is a faithful friend that follows us all the time. I want to talk about the LEVI’S 501. Only 3 numbers are necessary to breath the whole essence of the jean’s spirit. 501 talks about a full octane rock’n roll, riding a chopper on the road 66. But it has also adopted the trend of each time while keeping on reinventing it. Nowadays the Levi’s 501 is a must have fashion accessories that can fit to every occasion in our modern life. It is incredible that a real myth can be incarnated by a piece of button-fly fabric with five pockets and a red logo on the back. Registered in 1873, and named according to the reference number of the fabric package, this blue jeans is still satisfying both men and women thanks to its unisex approach. You can go in every Levi’s store and ask for a 501 and you can be sure that it will fit you and be perfectly in the trend of the moment. This blue jeans has changed the world and according to the last Go Forth advertising campaign of Levi’s, the 501 is a weapon to re-conquer your life and keep on changing the world. Honestly, to whom it has never happened to wear a Levi’s 501? To whom it has never happened to feel that this blue jean was especially made for you, was already on you?

Read more :

http://dellys.forumactif.com/t185-le-levis-501-un-jeans-mythique

http://www.youtube.com/watch?v=gGgsrsns7LM

Photo:

http://notinhasonline01.files.wordpress.com/2009/02/47029_dps_boy_girl_300x460_scr_page_1.jpg

   

FLASH NEWS !!

Private Sales Levi's Jeans 

MEN & WOMEN

11/28/2011 - 12/01/2011

BE A JEANS'AHOLIC & CLICK

 

 

 

Photo :

http://www.gemzies.com/img_photos/levi_amp_039_s_logo_levis_1_1014ee69c1e98d7c97a7fdce0c191205_490x350.png

 

BRANDING LEVI'S

Here we are! It is time to evaluate the branding of the responsibility of our addiction: Levi’s. In other words, we will see why Levi’s is so successful in seducing us and why it is your favorite brand according to our survey. 

Of course Levi’s has the first mover advantage, however they invented something which is stronger than anything else since the atomic bomb: the bluejeans spirit. Levi’s only has one message: a cool life is a Levi’s life. It has built an image of freedom, a cool and pleasure-oriented way of living. In fact, Levi’s has reinvented the American way of life. When you think about Levi’s, you think about James Dean…it speaks for itself. This is exactly what you can find in TV ads, print magazines or even on social networks. By the way, about social networks, Levi’s was the first brand to add facebook widget on their website. This proves that Levi’s is not only historical but constantly following the trend of the moment. Levi’s is never late but always in advance!

Let's see behind the curtain and take a look at the strategy Levi's is using to make us so addicted to their creation. The most impressive fact is that your personal reasons for why you love Levi's jeans are the same reasons that are implied by Levi's:

To go deeper, Levi’s makes you feel like a rebel, while still following the latesr trends. Levi’s is what you want it to be. It is the youngest old company in the world. If you want it to be vintage, Levi’s is vintage; if you want it to be classy, it is classy. Simply because they are constantly innovating, while keeping the same roots and values. Levi’s involves us in its own history. You can walk in a Levi’s store and see 150 years of jeans on the wall. You can go on their website and see their heritage.

Levi’s is all about storytelling. And you know what? It works! Just take a look into your closet… If you have read this, Levi’s is already on you.

  

Read more:

http://www.slideshare.net/rsraghav/levis-brand-equity-presentation

http://cdeniaud.canalblog.com/archives/2010/10/15/19291306.html

http://www.cardcow.com/167836/levis-james-dean-advertising-modern-1970s-present/

  

JEANS MARKET REDISCOVERS SEX-APPEAL

There’s no doubt, the jeans market desperately needs a dose of excitement, especially in an economic crisis where customers need an incentive to buy. The look of the Western American cowboy dressed in jeans is exceeded and brands that are too attached to this traditional image suffer from this exceeded image.

Nowadays, the marketing of jeans incorporates new values ​​such as authenticity, originality, and passion. The jeans brands of today use highly innovative communication tools and stagger so that young people can identify with their favorite brand. They adopt a new strategy to restore their sex appeal by reinventing the denim and freeing it of all social and creative restrictions.

This is the case of Levi's and Wrangler, which had grown old with young and did not seem to attract them with the emergence of other brands more subversive and trends such as the Italian brand Diesel. Arrived in force on the fashion market with ads that sometimes shock, Diesel is using and surfing the porno chic fashion to make themselves known and to sell to a new generation who lives in a world where sex and provocation are ubiquitous.



Taking advantage of this late hour to show you, jeans’ aholic's, the most sexy and provocative advertisements of jeans...  

    

http://www.fashion-chic.com/site/medias/diesel-jeans-1.jpg

http://www.pressemagazine.com/media/image/gp26/shortlist_selection/69-wrangler_jeans_3.jpg

 

http://www.blogger.com/post-create.g?blogID=8373751225191321860

JEANS, A VALUE THAT RESISTS TIME...

Irresistible and timeless, the fame of jeans is indisputable. Mainly adopted by men during the gold rush, more and more women cannot do without their jeans today.

The idea comes from Levi Strauss, who turned to the creation of pants for the miners in 1853. The fabric was very durable, yet uncomfortable to wear. He decided to create pants with a comfortable and durable textile, the Denim, from Nîmes. But because of the fragility of their pockets, the German visionary sewed orange stitching matching the rivets: the Levi's 501 was born!

In 1935, the date of the first jeans entrance in Vogue magazine, the denim appears more and more in women's wardrobes. Marilyn Monroe, like other movie stars, contributes to the success of jeans and participates in an advertisement for the brand founder, Levi's.

Twenty years later, jeans are represented as an emblematic garment of a rebellious youth who’s deviating it from its first sobriety. Black, lame, crude, washed ... fashion was inspired by codes of certain musical and cultural movements in the 90’s (Baggy for the US rappers or Slim for punk) to overcome the trends.

Today jeans are considered a fashion accessory and some brands are sold for hundreds of euros! Jeans have its place in the most beautiful fashion shows, and make the great delight of the denim addicts.

Blue jeans have a bright future ahead, blue jeans are already on you...