Here we are! It is time to evaluate the branding of the responsibility of our addiction: Levi’s. In other words, we will see why Levi’s is so successful in seducing us and why it is your favorite brand according to our survey.
Of course Levi’s has the first mover advantage, however they invented something which is stronger than anything else since the atomic bomb: the bluejeans spirit. Levi’s only has one message: a cool life is a Levi’s life. It has built an image of freedom, a cool and pleasure-oriented way of living. In fact, Levi’s has reinvented the American way of life. When you think about Levi’s, you think about James Dean…it speaks for itself. This is exactly what you can find in TV ads, print magazines or even on social networks. By the way, about social networks, Levi’s was the first brand to add facebook widget on their website. This proves that Levi’s is not only historical but constantly following the trend of the moment. Levi’s is never late but always in advance!
Let's see behind the curtain and take a look at the strategy Levi's is using to make us so addicted to their creation. The most impressive fact is that your personal reasons for why you love Levi's jeans are the same reasons that are implied by Levi's:
To go deeper, Levi’s makes you feel like a rebel, while still following the latesr trends. Levi’s is what you want it to be. It is the youngest old company in the world. If you want it to be vintage, Levi’s is vintage; if you want it to be classy, it is classy. Simply because they are constantly innovating, while keeping the same roots and values. Levi’s involves us in its own history. You can walk in a Levi’s store and see 150 years of jeans on the wall. You can go on their website and see their heritage. Levi’s is all about storytelling. And you know what? It works! Just take a look into your closet… If you have read this, Levi’s is already on you.
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