DIESEL - BE STUPID

The Diesel brand is very much built on identity. The Diesel customers relate to the brand by either fitting the identity profile or aspiring to become what the brand represents. The customer image proposed by Diesel is very strong, perhaps too strong to be influenced by the customers. However, this need not be a problem for Diesel as long as the customers want to celebrate the rebellious, care free, individual and independent lifestyle which Diesel promotes.
   

Many of Diesel’s advertising campaigns are very different from the advertising of other high end fashion brands. The Be Stupid campaign is a good example of how the Diesel customers relate to the controversial message. Some customers find the message of the care free life amazing, while others admit to not understanding the idea, which might make them stupid, but that is perhaps what is cool.
  

     

Additionally two of the ads were banned in the UK, this only underlines the rebellious nature of the Diesel brand.
  

Read more:

http://www.diesel.com/magnetic/

http://www.creativeadawards.com/diesel-be-stupid-advertising-campaign/

http://www.styleite.com/media/banned-diesel-ads/

http://youlookfab.com/2010/06/04/be-stupid-diesels-eye-catching-campaign/

http://www.socialphy.com/posts/images-pics/4344/Be-Stupid---Diesel.html

http://www.webdesigncore.com/2010/04/04/diesel-be-stupid-advertising-campaign/

http://artatm.com/2010/03/awesome-be-stupid-advertising-campaign-of-diesel/

DIESEL - FOR SUCCESSFUL LIVING

When Diesel was founded the jeans were all about quality, individuality, and uniqueness. This is still the case today. When looking at the newest line of women’s jeans from Diesel, the jeans styles are trendy and well known. The five styles below are high waste, boyfriend, super skinny, skinny, and bootcut. These styles can be found in the collections of many jeans manufacturers; however, Diesel has managed to reinterpret these styles and add identity and personalities to these styles. The styles, now have new names and strong personifications. 

The styles are of course fashionable and luxurious jeans, and also the new added personality trades are helping the Diesel to become statement jeans. Just like in the advertising campaigns the Diesel jeans want to give the customers more than just a pair of pants, these are jeans with attitude, personality, and confidence. The Diesel jeans are for successful living!

An example of this is GRUPEE, a super-skinny low-waste jean, for someone who is daring, strong and free spirited. And the the perfect partner for a concert, club, or party.

                    

Diesel is staying true to the philosophy, which the company was found on.
                         

  

Read more :

http://www.diesel.com/

 

BRANDING DIESEL

Diesel has diversified itself from other brand and stayed true to the philosophy of individuality and targeted their customers who according to Diesel are independent and unique.

Diesel has over the years expressed this philosophy through advertising. Diesel has done many provoking advertising campaigns, some being the ones illustrated below.

These campaigns build the brand by portraying the Diesel customer as the young, independent, rebellious, and open-minded people, who are super cool. For example the people in the Be Stupid campaign are carefree and not bound by the rules and norms of society, e.g. ‘Smart listens to the head –Stupid listens to the heart’ http://jeansaholic.blogspot.com/p/diesel_10.html

Or the statement that smart has brains and stupid has balls – so, if you buy a pair of Diesel jeans, you do not just get a pair of jeans you are following your heart and you have balls, you are sexy, you live fast, additionally you will be able to handle and adapt to global warming is style and with confidence.

Through the years Diesel able to stay true to the original philosophy of the brand, both through the advertising but just as much because they have been able to continuously deliver fashionable, unique products of high quality.

Sex Sells – Live Fast – Global Warming Ready – Be Stupid.

https://imsolovenyc.wordpress.com/2010/03/26/kudos-to-diesel/

http://fashionolic.blogspot.com/2008/02/live-fast-diesels-new-ad-campaign.html 

http://www.notcot.com/archives/2007/02/global_warming.html

https://imsolovenyc.wordpress.com/2010/03/26/kudos-to-diesel/

JEANS MARKET REDISCOVERS SEX-APPEAL

There’s no doubt, the jeans market desperately needs a dose of excitement, especially in an economic crisis where customers need an incentive to buy. The look of the Western American cowboy dressed in jeans is exceeded and brands that are too attached to this traditional image suffer from this exceeded image.

Nowadays, the marketing of jeans incorporates new values ​​such as authenticity, originality, and passion. The jeans brands of today use highly innovative communication tools and stagger so that young people can identify with their favorite brand. They adopt a new strategy to restore their sex appeal by reinventing the denim and freeing it of all social and creative restrictions.

This is the case of Levi's and Wrangler, which had grown old with young and did not seem to attract them with the emergence of other brands more subversive and trends such as the Italian brand Diesel. Arrived in force on the fashion market with ads that sometimes shock, Diesel is using and surfing the porno chic fashion to make themselves known and to sell to a new generation who lives in a world where sex and provocation are ubiquitous.



Taking advantage of this late hour to show you, jeans’ aholic's, the most sexy and provocative advertisements of jeans...  

    

http://www.fashion-chic.com/site/medias/diesel-jeans-1.jpg

http://www.pressemagazine.com/media/image/gp26/shortlist_selection/69-wrangler_jeans_3.jpg

 

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