JEANS MARKET REDISCOVERS SEX-APPEAL

There’s no doubt, the jeans market desperately needs a dose of excitement, especially in an economic crisis where customers need an incentive to buy. The look of the Western American cowboy dressed in jeans is exceeded and brands that are too attached to this traditional image suffer from this exceeded image.

Nowadays, the marketing of jeans incorporates new values ​​such as authenticity, originality, and passion. The jeans brands of today use highly innovative communication tools and stagger so that young people can identify with their favorite brand. They adopt a new strategy to restore their sex appeal by reinventing the denim and freeing it of all social and creative restrictions.

This is the case of Levi's and Wrangler, which had grown old with young and did not seem to attract them with the emergence of other brands more subversive and trends such as the Italian brand Diesel. Arrived in force on the fashion market with ads that sometimes shock, Diesel is using and surfing the porno chic fashion to make themselves known and to sell to a new generation who lives in a world where sex and provocation are ubiquitous.



Taking advantage of this late hour to show you, jeans’ aholic's, the most sexy and provocative advertisements of jeans...  

    

http://www.fashion-chic.com/site/medias/diesel-jeans-1.jpg

http://www.pressemagazine.com/media/image/gp26/shortlist_selection/69-wrangler_jeans_3.jpg

 

http://www.blogger.com/post-create.g?blogID=8373751225191321860

HOW IS THE JEANS MARKET CHANGING ?

Don’t deprive yourself to go shopping; the market of jeans is changing!!


Despite the poor performance of the jeans market in recent years, the trend reversed due to the readjustment of prices and the constant search for innovation.

These last months have not been very profitable for most labels. Several reasons explain this situation: the first concerns the economic crisis that has weakened the clothing sector in Europe, and the second is the escalation in the prices of jeans. Indeed, considered as simple work clothes in the early 20th century, jeans have experienced a boom in the last few years and have become an indispensable part of fashion. As a result, brands used jeans and made it an exclusive product by selling pairs between € 200 and € 300 in average. The proliferation of premium models because of the star system in the late 90s and the new entrants blew market prices, and shook the industry leaders. Thus, several brands like Lee Cooper or April 77 suffered because of the cannibalization of the market.

However, the trend begins to fade and premium brands of jeans like 7 For All Mankind tend to lower their prices for their basic collections. Thus the main European retailers advocated a return at the right price, i.e. the adjustment of the price of jeans in terms of its quality and less in terms of its image. The main beneficiaries of this turnaround could be the pioneers of jeans, Levi's and Wrangler, who always remained faithful to their values by offering a wide range of products at a good price (less than € 100 on average) compared to the current market. Moreover, they benefit from strategic alliances in supply chains and distribution that guarantee a certain presence in the market. With unprecedented cuts, sophisticated washes and a better denim quality, these manufacturers will have to maintain this reputation by innovating and increasing consumer interest.


An end to the premium denim blues that will obviously make jeans’ aholic’s happy!! J

Read more:
http://blog.jeansdenim.fr/actu/marche-jean-tendance-2010-405
http://www.wwd.com/markets-news/denim/european-evolution

Photo:
http://www.etsicommunication.fr/blog_etsi

FROM RAGS TO RICHES

We will now explore the playground of our addiction: the jeans market. In order to do so we will have a look at some of the leading brands in the market.

Jeans have clearly come a long way since their workwear roots and are now a well established garment in almost every wardrobe. Denim comes in all forms, looks and washes to match with every dress as the recent trends of colored jeans highlights. We wear them in front of the TV, when going out for a night in the city or for a day at the office. We even see celebrities wearing them down the red carpet. 

The introduction of supermarket and luxury label jeans has had a significant impact on the market of jeans, creating a large price range for all products. Supermarkets give consumers the opportunity to buy the latest denim fashion trends at bargain prices, while designer jeans brands don't know any limits when in terms of price. When it comes to buying jeans quality appears to be the highest determinant of purchase, closely associated with the factor of cost. Another important reason for choosing one brand over another is the style of jeans. Some jeans brands have a more classic style, while others are adapting to the fast changes in the fashion industry. Improvements in the shape and fit of jeans also attract customers and are increasing sales. 

The clear global favorite of jeans brands is Levi's. Being one of the top ten apparel companies worldwide, Levi's illustrates the importance and popularity of jeans. The most popular jeans brands of the moment are demonstrated in the following positioning map, yet they only display a small percentage of the numerous brands in the jeans market.

Read more:

http://stylophane.com/fbi/

http://www.researchandmarkets.com/reports/1501544/us_denim_jeans_market_report_2010_edition

http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1954&Itemid=77

LESSON ON THE GLOBAL DENIM MARKET

Nothing better than a little introduction to the denim market to start the day!!!

After reporting $ 51.6 billion and more than more than 1.8 billion sold jeans in 2007, the global denim market continues to grow. Being an essential fashion accessory, jeans demonstrate the international division of production (design and skilled work in the "North", implementation and operation of the raw material in the "South") and see its demand increase by 5% on average each year.

Registering a significant growth in the United States in 2010 (14% of imports more compared to 2009), the results for the jeans market are positive and very encouraging in the current economic scenario, despite slightly higher production costs, especially for men’s jeans that are characterized by a move upmarket.

Competition becomes greater and companies see a major asset to thrive in the marketing of jeans. Nearly 70% of sales are primarily made in developed countries (39% in North America, 20% in Europe and Asia 10%), while 13% of the world's population consumes jeans. In addition to that, the leading brands strengthen their market position and resist quite well to the major distributors of ready-to-wear offering a wide assortment but with a more moderate price (eg. Zara, Mango, Celio).

Far from being destabilized, companies now tend to increase their prices and enhance the exclusivity of their product range as evidenced by collections of key stakeholders, which increasingly worked. Jeans are not only a utilitarian garment, but a sign of identity, often asserting by its form (slim, boot cut, relax, regular, etc.) or by the brand (Levi's, Diesel, Wrangler, Acquaverde, Pepe jeans, Lui Jo, etc.).

However, since the beginning of 2011, the denim market recorded a relaxation (-14.3% of imports). China showed the largest drop in export figures (-23,5%) like some other countries such as Bangladesh, Cambodia, but in smaller proportions. The steady decline this year reflects that there is some saturation reached due to ongoing expense increased on denim. But there is no real reason to worry because denim has always shown a similar trend (rising and declining to rebound later).

It is right time to keep your fingers crossed so that jeans continue to be on you… ;)

Read more :

http://www.denimsandjeans.com/latest-denim-reports/

http://fr.wikipedia.org/wiki/Jeans#Origines

JEANS, A VALUE THAT RESISTS TIME...

Irresistible and timeless, the fame of jeans is indisputable. Mainly adopted by men during the gold rush, more and more women cannot do without their jeans today.

The idea comes from Levi Strauss, who turned to the creation of pants for the miners in 1853. The fabric was very durable, yet uncomfortable to wear. He decided to create pants with a comfortable and durable textile, the Denim, from Nîmes. But because of the fragility of their pockets, the German visionary sewed orange stitching matching the rivets: the Levi's 501 was born!

In 1935, the date of the first jeans entrance in Vogue magazine, the denim appears more and more in women's wardrobes. Marilyn Monroe, like other movie stars, contributes to the success of jeans and participates in an advertisement for the brand founder, Levi's.

Twenty years later, jeans are represented as an emblematic garment of a rebellious youth who’s deviating it from its first sobriety. Black, lame, crude, washed ... fashion was inspired by codes of certain musical and cultural movements in the 90’s (Baggy for the US rappers or Slim for punk) to overcome the trends.

Today jeans are considered a fashion accessory and some brands are sold for hundreds of euros! Jeans have its place in the most beautiful fashion shows, and make the great delight of the denim addicts.

Blue jeans have a bright future ahead, blue jeans are already on you...

READY TO BE CONTAMINATED?

Welcome to everyone !!

This blog is dedicated to transmit the virus of jean's addiction. We are keen on the creation of jeans and the industry and we want to share what we found and will find, with you. We are not just people who wear blue jeans. We are interested in all aspects of the jeans industry from design to advertising going through innovation and brand management. We will provide you with a new angle on what jeans really are. But be careful, if you walk in you will never get out again! Always remember, they are already on you...